Print in 2017

What Direction is Print Going this Year?
 
There’s no doubt that we live in a very digitally driven world. Digital marketing and advertising is important for all companies today. However, we know with certainty that print still holds a very important place. Research is indicating that consumers still want something they can physically hold. Perhaps even more so in today’s digital world, items consumers can see, touch and feel are making a bigger impression than they used to. 
 
One example of the rise of printed materials is printing on plastic. Specifically, the market for plastic cards has gone up considerably. EBC Printing can take care of your plastic business cards, store rewards cards, and more. Attractive product packaging that pops has an extremely powerful effect on today’s consumer. A great design combined with perfectly executed packaging can make all the difference in the decision to purchase or not. We can print directly on several different types of packaging boxes and plastic to suit your product. Labels and stickers to wrap around packaging or containers for your product are also a great option to build your brand. 
 
Studies are finding that Millennial consumers in particular are finding novelty in print. According to the Zero Moment of Truth Macro Study, 82% of those aged 18–34 cite print as part of their purchasing journey. In fact, 63% of millennials who have responded to a direct-mail piece within the past three months made a purchase. Taking advantage of this would be smart for any business looking to target consumers in their 20′s and early to mid 30′s. Just as vinyl records have made a resurgence, print seems to be experiencing the same revival. The key to a successful marketing campaign today is the combined use of print marketing, like direct mailer along with digital marketing. Both of these efforts work together to ensure you’re reaching the right people, at the right time. EBC can work with you to design and print eye-catching direct mailers.
 
Modern Direct Mail is all about keeping it “lean”. Lean Direct Mail means less waste, more effective print marketing campaigns. This means increased ROI. The trick is in properly managing your customer data. Keep your records updated to be sure you aren’t double counting one household or mailing someone who no longer resides there. Segmenting your campaigns can also be much more effective than sending out just one. A few different, personalized messages can make bigger impact. Our variable data printing enables us to change elements like text and images from one printed piece to the next. Combined with digital marketing, your direct mail campaign will have an higher response rate.  
 
So, what should businesses focus on in 2017? Take the time to create print marketing that looks to good for consumers to just toss aside. Concentrate on quality over quantity. Remember to utilize both digital and traditional print marketing channels for the most effective, complete campaign possible. 
 
The possibilities are truly endless. It’s all about finding the solution that best suits your business, through print or digital means. If you have a unique idea that you’re not sure if it can be accomplished, contact us! We love to try new things and create trends. Odds are, if you can dream it, EBC Printing can make it happen! 

Happy Shipping from Express Business Center!

Do you have loved ones who live out of state? Maybe you just won’t get the chance to see a friend or family member before Christmas? Shipping a gift is a great way to show people you’re thinking of them this Holiday season. Express Business Center is here to help with all your Holiday Gift Packaging and Shipping needs. We provide shipping service with all major carriers: UPS, FedEx, DHL, and USPS. We’ll compare rates and make sure that you get the best price possible. Our store has an ample inventory of packing supplies and various size boxes and envelopes- everything you need to ship all your gifts! We put together a comprehensive list of our best tips for successful shipping this Holiday Season.

First, you’ll want to take the necessary steps so your package arrives to your gift recipient safely. 

  1. Don’t squeeze your gift into a shipping box! Make sure there is some wiggle room to add cushion.  
  2. Now fill up that empty space with some cushioning. Peanuts and wadded paper work well. We have options in store!
  3. No newspaper! It doesn’t work well as cushion.
  4. Don’t reuse boxes that are bent, dented, torn, floppy, or creased! 
  5. Avoid masking tape or duct tape. Nylon Reinforced packing tape is your best bet. 
  6. Consider insurance if you are shipping a very expensive gift.
  7. We have very special “Instapak Foam in Place” packing technology for even the most fragile of gifts. Stop in to see how it works! 

Shipping Christmas cookies or other food gifts?

  1. Make sure all food is wrapped very securely in foil.
  2. Only ship perishable food items early in the week so they don’t sit in a facility over the weekend.
  3. Include ice packs if needed, or consider styrofoam sheets and silica gel packets to help keep things fresh.
  4. Give the recipient a heads up as to when they can expect the package to arrive.
  5. Go with the fastest shipping option possible
  6. If sending glass jars or containers, use extra cushioning.

Add some pizzaz!

  1. Wrap the gift before you pack it up in a shipping box. Do not wrap the shipping box!
  2. Try some confetti inside the box to really surprise the recipient!
  3. We have Christmas Stamps available to make your Holiday Cards even more festive. 

Remember to watch out for deadlines! Make sure your package gets to the recipient in time for Christmas by paying attention to shipping deadline dates for carriers. We’re always here to help with any questions you have about deadlines, price, and safe shipping practices. Stop by the store or contact us today! 

 

The Power of Color!

What message are you sending through color?

At EBC Printing, we believe in the power of color, especially when it comes to printing. It’s obvious just by looking at our logo, which shows a full spectrum of color!

The color scheme you choose for you business’s logo and printed materials tells a story about your company and can make a huge difference in how your brand is perceived. Color attracts, informs and engages your potential customers.

There are many misconceptions and outdated ideas about the psychology of color. Traditional “color symbolism” ideas should be considered with a grain of salt. For example, “yellow symbolizes happiness”, or “blue represents trust” isn’t always the case, depending on your brand and the application of color. Current research suggests color should be more about portraying your brand’s personality accurately, rather than trying to invoke certain emotions.

Color isn’t an exact science because perception can vary from person to person and is dependent on many personal factors. Our perception of color has been shaped by our own unique life experiences, cultural backgrounds and upbringing.

Here’s just a few of the things to think when choosing the color scheme for your printed materials:

Brand Personality- First, think about your product or service. Your colors should make sense to whatever product or service you are selling. If people don’t see the correlation of the brand color scheme to the product or service, they are less likely to trust your brand- therefore, less likely to make a purchase. Do you want customers to see your brand as sophisticated? Rugged? Sincere? Make sure your color choices fit with that desired personality.

Differentiation- Stand out from your competition! Colors should fit with your industry without blending in with your competitors.

Gender- Does your brand have a target gender? Men and women view certain colors differently. Make sure you take this into consideration.

EBC Printing can make sure your printed materials stand out from your competitors.
Let us bring life to your brochures, business cards, banners, direct mail pieces, and more. Contact our team today!

Promotion Items – More Than Just Pens!

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Promotion items are a great way to promote and brand your business. Everyone has a pen or two from a local business. They help keep your business at the top of peoples minds. While pens are effective, did you know that EBC offers hundreds of different promotion items for branding purposes?

PENS: Pens are an effective branding tool because everyone uses a pen while working. One of our most popular pens is the Wild Smilez Pen. These are not your average pen and will certainly bring a smile to your clients face! Looking for something with utility? The metal ballpoint pen with a stylus is very useful. It can be used with your smart phone or tablet screen instead of your finger.

USB DRIVES: These are popular and effective branding tools as well. Since many people use USB drives in the workplace, it is perfect way to keep your business on their mind. Pick one that has your company colors and we’ll put your logo and info on it. To take a step further, you can reload the drive with promotional materials for your business.

STRESS RELIEVER: Everyone gets stressed from time to time. Chose from a wide variety of “stress balls“. This is a fun addition to someone’s desk and they’ll think of your business as they destress!

COFFEE MUG: So many people start their day with a cup of joe! Emblazen your logo on a mug and your branding becomes part of their morning routine.

From golf accessories to clocks to t-shirts, you’ll find hundreds of different items to choose from at www.ebcpromo.com. With so many options, here are some tips on picking the right item.

• Choose something that has utility. This ensures people with keep and use the item.
• Pick a color that matches your branding. Many of the promo items come in a variety of colors.
• Order in bulk. This will give you a better price per item.
• Choose the right size. If you’re mailing your items, pick something smaller. Larger items are good to have when meeting a client or handing them out to visitors.
• Pick an item that goes with your business. Own a cafe? Get mugs! Run a golf course? Order golf tees. Have an auto shop? Select a car accessory.

Have some fun and browse the hundreds of promo items on our site. Prices are shown for all items. Contact us to get started!

Book Binding 101

At EBC Printing we can print and bind all sorts of books. There are several different methods, described below. As with everything else with do, EBC Printing can handle your project from start to finish. Our design team can do the design and layout for your book. Our state of the art printers handle the printing and our binding equipment can wrap up the finishing. We can even ship your books if that is needed!

 
Spiral Bound
These are great for presentation booklets, guides and other more informal materials. They’re cost effective and hold up well. Choose a clear plastic cover for an added touch. Dress up a presentation or sales proposal with a spiral bound book. Other uses include:
- Reports
- Workbooks
- Personalized Sales Presentation
- Hand outs at trade shows
- Employee Handbooks

Saddle Stitched
Giddy up! Saddle stitched books are another option. This is when staples are used to bind your booklet. This is another cost effective option. The only limitation is page count. At a certain amount of pages, a staple won’t be capable of binding the pages. Plus these are easier to mail versus spiral books. Uses include:
- Magazines
- Guide Books
- Booklets
- Catalogs
- Event Programs

Perfect Binding
Perfect binding is a new service that EBC Printing now offers. This is where glue is used in the spine to adhere the pages. This is a great choice for an elegant book. It is just like a soft cover book. The slick appearance of perfect bound books makes for a great marketing tool as well. We can print books up to 1.5″ inches thick!  Uses include:
- Children’s Books
- Custom Sales Materials
- Magazines
- Presentation Materials
and more!
Usually a quantity of 100 or more makes sense to be most cost effective. Experience the power of printing by using a book of some kind to increase business, make a statement or get the word out. Contact EBC Printing today to get started!

 

Shipping and Handling with TLC at EBC

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In the digital age people send a lot less mail. However packages are still part of personal and business activity on a daily basis. Whether you’re sending a gift to a family member, an item sold on ebay or your product to a customer, Express Business Center can handle everything for you – safely and professionally.

To start, we know your item is precious cargo. Whether it’s fragile or not, we expertly package your item to limit potential for damage.  Shipped items require a great deal of care in order for them to reach their destinations safely. They go on trucks, through the air and over conveyor belts. Sometimes they are dropped, which could cause damage. To protect your shipment Express Business Center takes great care to package your item safely.

Our on site shipping center has sturdy boxes, strong packing tape, bubble wrap and more. Our staff’s shipping experience ensures a custom solution for shipping your item – big or small. We also have an instapak foam system. This remarkable technology allows use to cushion your item protective foam. You won’t get that at the post office!

You also have options at Express Business Center. We are an authorized shipping center for UPS, DHL and FedEx. Ship with confidence knowing you’re working with the best in the business.

We also value your time. We’ll promptly take care of your shipping and provide you with all needed tracking info. Stop by and give Express Business Center a try!

Taking Care of Business With EBC Printing

EBC Printing is more than just a print shop. Our full line of services makes us your one stop shop for taking care of business. By working with our team we save you time and money, by handling everything from concept to completion.

DESIGN
Our design team will work with you to turn your vision into a professional design. If you have existing branding we can incorporate it into the design seamlessly. Good design is the foundation of any well done printed piece. We can also make adjustment or edits to your existing design materials.

PRINT

Then its off to the print department! Our team will help you select the right paper to compliment your project. We’ll make sure your colors are spot on as well. You can also utilize our variable data printing feature. This allows us to print a different name, address or other information on each piece, giving the job a more personalized touch.

FINISH

Our state of the art equipment allows for a wide range of finishing options. Finishing options include:
• UV coating and laminating
• Folding
• Collating
• Die cutting
• Stiching
• Round cornering
• Perforation
• Creasing and more!

MAIL

We handle all mailing and shipping needs. From direct mail to mailing packages. In the digital age direct mail is even more effective – its a tangible promotional piece! Also for any print job over $200 we deliver to you for FREE!

When you work with EBC Printing there is no need to run around trying to get a project done. We can handle it all here for you – saving your business time and money!

The Right Paper Makes All The Difference

The next time you’re planning to have something printed, ask us about the possibilities. EBC Printing stocks a wide array of specialty paper in addition to the more common selections. Choosing a different type of paper is a nice way to take your print job to the next level.

Matte vs Gloss: Matte paper is usually the way to go. It is more subtle and is not shiny. It lets the design speak for itself. Glossy paper is fine for promotional materials or when a slick look is needed.

Paper Weight: A thicker paper is the right choice for things like business cards and invitations. Nothing is worse than a flimsy business card, while a thicker business card projects strength. A thicker paper is also good for brochures. Things like fliers, handbills and inserts are better suited to a lighter paper. In the printing business thickness is denoted by “pounds” For example 120 lb card stock is a thick stock.

Specialty paper: To really make your printed piece stand out specialty paper is the way to go. A linen paper gives a more classy look and feel. Anytime a textured paper is used in introduces another element to stimulate the senses – that of touch. There are also coated paper stocks that have a nice feel. At EBC Printing we have a wide variety to choose from and we can special order paper as well.

Colored Paper: If you’re on a tighter budget a great solution is to print black on colored paper. This adds color without having to print a full color job. Black ink on yellow paper is a great combination.

So before your next print job be sure to speak with one of our print specialists to explore all the paper possibilities! We can give you some suggestions and show you examples of what would work best with your job. Selecting different paper is a fun way to give your next print job a new twist

Achieving Success at Your Next Trade Show

Attending trade shows is an excellent way to build brand awareness, reach new customers and network with others in the field. Since they are a big investment you want to make sure your set up and materials are well thought out. EBC Printing can help you every step of the way.

Banner stands: A banner stand is an easy way to make a big impact. Our banner stands are easy to set up, durable and printed in vibrant color. When not at a trade show banner stands are great to set up in your lobby or conference room year round.

Promotional items: Everyone loves the free goodies at trade shows. Pick an item that is useful and has utility. Stress balls are popular. A really unique item is our “happy pen”

Printed materials: Handbills, business cards, brochures and fliers are an important and tangible take away. This services as a reference and reminder for someone to take action and contact you.

Table Throw: A branded table throw instantly makes your display look better and professional.

Design Tip: Keep the text and copy on your banner stand and signage to a minimum. People “look” at displays, but don’t “read” them.

Social Media: Make sure your social media links and handles are incorporated into the design. Trade shows are a great way to get page likes and followers on the spot.

Network: Take some time to check out the other booths and displays. This is a great opportunity to get ideas, do research and see what the competition is up to. Make some contacts and have conversations… you’ll learn a lot!

The team at EBC can help you with everything you need for your next trade show or expo. From design, to printing, to displays, EBC Printing has you covered! Call to set up an appointment to get a game plan together.

 

 

What makes EBC truly different?

There are numerous printers and business centers in the Lehigh Valley. So you may ask what makes EBC different? Of course we offer state of the art printing services and a wide variety of business services from shipping to notary services. However the key ingredient that ties it all together is our people.

The team at EBC is made up of people that truly care about providing our customers the best product and service. It really is like a family. We’re passionate about what we do and take pride in helping our clients and customers succeed. It is more than just a job to us. We come in contact with so many people in the community everyday – and if we can help them finish a project, improve their business or just check things off their to do list, we’re happy.

We get to know our clients and customers, because every business is different. This helps us best meet their expectations and get things done promptly. That relationship is of paramount importance to us. The team treats every project, big or small, as if it were their own. Because it is more than just taking care of business – its making our daily interactions meaningful and enjoyable.

So please considering working with us on your next project. We look forward to working with you!