Category Archives: Blog

Fighting Porch Pirates


With Express Business Center’s Mailbox Services

According to a recent study, 31% of people surveyed have been the victim of porch pirates. ‘Porch pirate’ is the term given to thieves who are stealing delivered packages from doorsteps. It’s becoming more and more of an issue, unfortunately, with the rise of e-commerce. As e-commerce continues to grow, so will this issue.

With the busy lives we lead today, the convenience of shopping and ordering online is extremely appealing. We can order from home, at work, or even on the go with our smart phones and mobile devices.

Judging by the most recent holiday season, e-commerce shows no signs of slowing down. 5 years ago, UPS delivered about 500 million packages during the holidays. In 2017, they delivered upwards of 750 million. For porch pirates, that’s easy access to a gold mine. What could be easier than walking up to a doorstep and swiping a package?

Porch Pirates can strike anywhere, no matter if you live in a rural, suburban or urban area. Especially for those that do a lot of online shopping, this is a rising problem that can’t be ignored.

Packages are delivered while we are at work, at our children’s basketball games, out to dinner, etc. We have busy lives, and no one should have to sit at home waiting for their package to arrive for fear it will be stolen. For many, a security system with surveillance cameras is simply not in the budget. So, what can you do to protect your packages, and the hard earned money you spent purchasing them?

Luckily, Express Business Center’s Mailbox Services are the answer. This is the solution you’re searching for! Sign up for our Mailbox Services, and all of your mail and deliveries will be sent safely to your personal mailbox at Express Business Center. We accept all mail and packages delivered by UPS, USPS, FedEx, and DHL. Even certified letters will be signed on your behalf by one of our team members and securely held at Express Business Center until you are able to pick it up. You won’t have to worry about missing important letters anymore, or having your deliveries stolen off of your doorstep.

Contact us to find out how affordable our Mailbox Services are! You’ll love having the peace of mind that your deliveries are safe.

Call: (610) 366-1970 • Email: • Visit: 6900 Hamilton Blvd., Trexlertown, PA

Cultivating Diversity & Inclusion in the Workplace

printing, Lehigh Valley, printer, business, marketing, direct mail

Cultivating diversity and inclusion in the workplace doesn’t have to be a challenge. It starts with a simple shift of perspective. Take on the mindset of inclusion, throwing out any preconceived notions and subconscious stereotypes based on any of the following:

• Race
• Ethnicity
• Gender
• Sexual orientation
• Religious affiliation
• Generation
• Disability
• Personality type
• Thinking style

To cultivate an environment of inclusion, start with the following: 
1. Make it a priority
Start by making diversity a priority. In job descriptions, use gender neutral language rather than choosing a specific gender. Be sure to include a commitment to gender neutrality prior to your mission statement, on your website, job postings, etc.

2. Achievement based job descriptions
Here’s an interesting statistic to consider:
“Studies have found, men apply for a job when they meet only 60 percent of the qualifications, but women will only apply when they meet 100 percent of them.” Focus on what candidates will be expected to achieve rather than a comprehensive list of skills.

3. Adopt “Blind Screenings”
Don’t read the name on the resume first. Instead, go through the resume and review it with no assumption of the applicant’s gender or ethnic background. Often times, those with ethnic names, as well as female names, face discrimination when applying for jobs. Reading the name last will remove some of the ‘unconscious bias’s you may possess – the bias you don’t even realize you have.

4. Shift focus from ‘Culture Fit’ when hiring
Stop hiring candidates based on how well they integrate into your company culture. If you want a diverse workforce, you have to hire various types of people with different cultures, thoughts, and ideas.

5. Offer flexible work hours
Flexibility affords all employees healthier lives where they can succeed and grow in their careers.

6. Ask for your employees’ feedback & then LISTEN
Always promote free speaking. Encourage your employees to express if they feel discriminated against in any way. They should feel comfortable approaching you regarding these matters without fear of repercussions.

7. Train your managers
Key areas your managers should be trained in are cultural competence, generation diversity, and unconscious bias. It’s always a good idea to bring in diverse speakers for team seminars.

Building a workplace that celebrates diversity and inclusion is not only right, it’s good for business. Inclusion breeds innovation. Everyone must work together to identify bias, judgment, and discrimination. You’ve already taken the first step by reading this and showing that diversity and inclusion matter to you. Try implementing some of the strategies in your workplace today.

Statistic Source: Forbes

Cross Media Marketing: A Beginner’s Guide for Small Business

printing, Lehigh Valley, printer, business, marketing, direct mail

Cross Media Marketing is a cohesive strategy where your business is advertised through multiple marketing channels. The mix of channels will depend on your business and what goals the marketing effort is striving toward. All cross-media marketing strategies will include forms of print and digital components. Through utilization of such strategies, you will be able to take advantage of each platform’s strengths while mitigating their weaknesses.

There are many avenues to consider when choosing which marketing channels to utilize. Here’s a brief, comprehensive guide to a few of the most popular:

1. Social Media
Social Media allows connection to existing and potential costumers simultaneously. Having a strong social media presence across platforms including Facebook, Instagram, YouTube, LinkedIn, and Twitter will help improve search engine visibility and rankings. This is also an opportunity to showcase your company’s personality, values, and benefits to your audience. Videos and other interactive media typically increase engagement.

With an extremely saturated market, it’s imperative for your business to have access to audiences as large as possible, however, keep in mind your target market. Facebook users vary in ages significantly. If your target audience is younger, you may want to consider media like Snapchat, which typically has a younger demographic. If your target consumer is a professional, or if your company is B2B, consider LinkedIn.

2. Mobile & Email
Mobile Marketing may be the fastest growing marketing medium. Reaching users on their mobile device is an integral piece of your comprehensive marketing strategy.

Within email marketing, make sure the campaigns are mobile friendly and don’t lose readability; ensure mobile effectiveness. Studies have shown most people open email on their smartphones rather than desktop computers.

3. Print
Digital marketing has one significant drawback, we are constantly bombarded with online advertising. The result conditions individuals to filter out digital noise, where they ignore the majority of advertising. This is one reason print remains strong as a relevant, effective and necessary marketing channel. There are vast options with print marketing, from direct mail campaigns, signage, and promotional items. When combined with digital efforts, thoughtful print campaigns can produce amazing results.

QR Codes in print is a great way to tie your print and digital campaign together.
EBC Printing offers QR code generation and development. Interactive advertising leads to better engagement from your audience. There are many creative ways to utilize QR codes. Contact us to learn more!

The benefits of an effective cross-media campaign are exponential. A great benefit of cross-media marketing is being able to utilize strengths of each marketing channel. Through cross-media campaigns, accessibility to existing customers and new prospects, as well as enhanced customer service become seamless. Take the opportunity to improve customer communication and engagement with your brand. This will ultimately help boost brand loyalty and recognition.

Another benefit is better data. Through cross-media campaigns, you will be able to more easily analyze statistics and make choices for both your business and audience. Remember to keep messaging across mediums consistent. Your audience from channel to channel may vary, so tailor content to the best fit.

Trade Show Success


Exhibiting at a trade show is an excellent way to advertise directly to your target market and spread awareness of your brand. It’s an opportunity to showcase your unique strengths and demonstrate the benefits of your products and services. Do it right, and you’ll make connections that lead to sales and long-term client relationships. Whether it’s your first or your hundredth, there’s always room for improving trade show presence and success. Here are a few tips for setting yourself up for a successful trade show.

Prepare Your Staff:  Begin with the basics—professional attire, welcoming attitudes, and a smile. Carefully choose your most outgoing staff to successfully spread your influence outside of the workplace. Ensure that your staff understands their role and what your expectations of them are.

Have Specific Goals in Mind: Derive your main goal for attending the trade show before getting resources together, and plan accordingly. Do you want to generate leads, sell products, or perhaps add contacts to your mailing list? Each will require a different set-up and planning; setting a goal and working around the idea will allow for a more concise and polished presence. Trade shows are an investment for your business, so make sure you are aware of what your ROI must be.

Plan and Research: Thoughtfully choose which trade shows to attend; aim for those that will provide the best opportunity for promotion. Carefully consider the atmosphere both in terms of the crowd attending and other companies that will be present. It may be in your best interest to avoid trade shows where you will be competing against companies with similar services. It’s also a great idea to get to know the space beforehand. Take advantage of early sign-up opportunities for your chance at prime locations. You will most likely be able to pick the ideal space with higher traffic, and there are often savings when you sign up early.

Engage and Excite:  Take advantage of social media. Post beforehand, during, and even after events to engage with your base and further promote yourself. Include any hash-tags created and promoted by the trade show to further expand the audience you’re speaking to, and be sure to tag the organization funding the event in your posts. Promotion of this level will extend the audience you’re speaking to beyond that of current followers. These simple steps get your brand recognition with a larger audience, and free publicity is always good.

Make Your Display Engaging with Prizes or Contests:  Make your trade show display entertaining and engaging. The more appeal you can convey with graphics from a distance, the larger the potential crowd you can draw in. Aim to engage booth visitors; don’t simply hand out information pamphlets, engage your audience. This is the time to show off your company and set yourself above the competition. Advise staff to be friendly and outgoing with booth visitors without being too pushy or forceful.

For example, your booth can provide:
Free promo items
Raffles for prizes

Useful Promo Items: There are endless options of promotional merchandise to provide at your booth. Provide items that visitors will find useful both during and outside of the event. Putting forethought into these items will help to further expand your brand even outside of the vent and social media. Be thoughtful about choosing your promotional merchandise, brand recognition goes a long way through useful promo items. Think beyond pens and magnets, It doesn’t have to break the bank to be great, either. Try one of these:

• USBs
• lip balm
• drawstring ‘cinch’ bags
• coffee mugs
• water bottles
• notepads

Check out to see the huge variety of promotional merchandise we have to offer!

Have a Stand-Out Display: Keep colors and logos consistent with branding, be creative and think outside the box, while still maintaining a clear message. Use bullet points when you can, and keep it brief as possible. Remove technical jargon, and create a compelling display. Images should be bold but not too over the top or cluttered. Make sure to include your website address visible as well as social media pages.

How EBC Printing can help set you up for Trade Show Success: EBC Printing has everything you need to create eye-catching, branded displays, including-

• Table covers
• Retractable banners
• Tabletop displays
• Banners and flags
• Tents and event products
• Signage
• Floor displays
• Branded tailgate products

We have total trade show packages available! The package includes:

• 6′ wide backdrop
• 6′ table throw
• Economy retractable banner stand
Only $995 when you purchase all 3!

Proper & Prompt Follow up: Follow up on any leads you’ve generated without delay, a few days is a good rule of thumb. Hand-written notes are a nice, personal way to follow up on leads. Thank visitors for their time and invite them to stop by your store or set up a meeting. Don’t miss this opportunity for new business! Making the connection was half the battle, now you just need to see it through. 

EBC’s Top 7 Customer Service Tips


Indeed, great customer service is both a science and an art. Businesses that effectively understand it as a science and an aft form will be find the most success in retaining customers. Some clients will be easier to communicate, understand and appease than others. For more complicated customers, you’ll need think outside the box to find creative solutions to their problems. There are a few key rules to live by when dealing with customers of all kinds.

Our Top 7 Customer Service Tips!

Tip 1: Know your customers names
It’s important that customers feel valued and appreciated. Addressing your customer by name is the first step in doing this. It’s often the simplest thing that hold the most weight!

Tip 2:  Always personalize the experience.   
Know your customers greatest challenges. What current business struggles does the customer have? How can your services help them with the problem?

Tip 3: Monitor all your communication channels. 
There’s nothing worse than losing business due to a lack of response. If there channel is available, make sure you are monitoring it. This includes social media, emails, website quotes, voicemails, etc.

Tip 4: Always respond to customer inquiries in a timely fashion. 
This goes hand in hand with the last rule. Customers should feel like a priority. Furthermore, one a time is promised or a deadline is agreed upon, follow through. Keep your timeline organized and notify customers immediately any possible delays.

Tip 5: “Mirror” your customer’s language.
Take inventory of certain words and phrases customers tend to use. Using language familiar to the customer makes them feel more comfortable. Beware of industry jargon or technical language; if customer’s don’t understand what you’re saying, it will only create more communication barriers.

Tip 6: Always perform a needs analysis on customers.
Here’s a common situation: A customer goes to a business for a service. They explain what they want. The business delivers. The client is unhappy with the result. Many times, listening to a customer is not enough. You have to ask the right questions in order to get the right answers, to ensure you’ll be able to produce what the customer truly wants. Often, clients don’t know how to properly convey what it is that they want. They are relying on you to tell them. After all, you are the expert! Trust yourself to know what will work best for the client, while taking into account their opinion and ideas. It’s when you can combine these two thing harmoniously that the outcome is best. It’s also the best way to build customer loyalty and guarantee repeat business. When a customer feels understood, they will come back.

Tip 7: Know which of your services are most valued! 
Do you know which of your services are of most value to your clientele? Performing an internal analysis of this is extremely beneficial to you. On the other hand, not knowing can be detrimental to your business. You’ll learn how to best allocate your resources to best serve the customer.

Mail: For Both Business and Consumer


In 2017, direct mail and print remain both relevant and necessary avenues of marketing. Digital advertising efforts are proving to be much less effective without the aid of print advertising supplements. Modern Direct Mail goes beyond the mass mailers of yesterday and is now utilized by businesses to reach their target markets. Direct Mail offers many benefits for both the business and the consumer.

We naturally gravitate to print.
Print materials and mail itself are a routine ingrained within many of us. Retrieving the mail is part of our daily lives, in spite of the technological age we live in. Simply put, print feels comfortable to us. 

We pay better attention to print. 
Consumers are highly likely to, at the very least, glance at each piece of mail they receive. Many times a mailer will be posted on the refrigerator or placed in a purse. Every time that direct mail is seen, they are further developing recognition for your brand. Emails will often go unread and banner ads may blend into the rest of the mass of ads. Print mail will at least be considered briefly. The most effective campaigns make a concentrated effort utilizing both digital and physical formats while keeping the message cohesive. Through the use of this practice, any business will almost certainly maintain higher response rates. 

Print requires less cognitive effort. 
Comprehending a message through print takes less mental strain. Therefore, consumers are typically able to retain information better from printed materials than through most digital mediums.

Direct mail takes the pressure off the customer.
Consumers are less likely to experience buyer’s guilt when exposed to direct mail. A physical format helps prevent consumers from making hasty purchasing decisions. With digital marketing, customers are faced with an immediate choice, buy or don’t buy. Moreover, through e-commerce, a buying decision can be made almost instantly. Direct mail allows people to more thoroughly process the information before making any decisions.

There’s less immediate competition. 
Online, consumers are bombarded with advertisements, often simultaneously. Exposure to multiple ads at once can cause an overload of information. The rapid processing of information through online ads can, ultimately, be detrimental to your message. Digital marketing is critical, but it’s important to reinforce it through direct mail and other print marketing efforts.

You can get creative.
Die-cutting is a fun, creative option for direct mail. Create pop-ups and folding pieces to help engage your audience. Dimensional mailers have been shown to produce an even higher return on investment. These mailers tend to resonate more with consumers due to the production values creating a notion of high quality within the consumer. Such forms of direct mail are less likely to be discarded and more likely to be shared due to the quality physical format. EBC will work with you to design eye-catching and effective direct mail.


EBC offers a number of mailing services at our facility. Variable data and image printing are great options for sending out your direct mail pieces. You’ll love the convenience of having your direct mailers printed and sent from one location. It saves you time, which, as we all know, is incredibly important. Learn more about our mailing services HERE.

It’s time to kick-start your business – contact us to start planning your direct mail campaign today! Our knowledgeable, courteous staff are ready to assist you.   

Check out these surprising statistics! 
74% always or sometimes notice advertising in direct mail
51% prefer companies to use a combination of mail and email when communicating with them
70% are curious to find out what’s in their mailbox


Business Cards & Branding – For You & Your Business


Business cards can be an extremely effective, useful marketing tool. These 3.5″ x 2″ cards hold more power than many realize. They help express your identity as it relates to your company. There are endless options when it comes to format, design, color, typography that can make your business card a great networking, marketing and branding tool for both yourself and your business.

Keep in mind these design principles: 

• Leave some empty space. Don’t feel the need to fill up the entire card with text or images.
• Make sure text alignment is correct. Small errors like unintentionally off-centered text portray a lack of caring.
• Don’t use too many different typefaces or typefaces that are difficult to read.
• DO, however, add some contrast! 2 contrasting typefaces can be very aesthetically pleasing. For example: A bold sans serif with a lighter, thinner script or italicized font.

More Tips for A Ultra-Effective Business Card

 Use High Quality Paper 
• This is the first impression people will have of you and your company. You want them to associate you with terms like ‘high quality’ and ‘professional’.
• If you want to be able to write on the card when handing it out, stay away from a glossy paper.

Watch for Information Overload
• Don’t attempt to fit every bit of information on your business cards. You’ll likely lose the recipient’s attention this way.
• Encourage redirection to learn more about the business by including website, social media info, contact info, etc.

• Think carefully about your color choices. Be sure to keep them consistent with your brand.
• Make sure the color isn’t too light and therefore, difficult to read.
• The website allows you to post your color palette and other’s comment on it.
Try an Eye-catching Finish
• Take advantage of some of your options for specialty effects.
• Embossing, foil stamping, die cutting and spot varnishing are all great finishing touches that add an interesting design element. Learn more about our finishing options here!

Proof Your Work 
• Double check for any spelling or grammar mistakes.
• Ask others to proof your business card, as well. A fresh pairs of eyes can more easily spot a mistake.

Every individual in a company can make a huge impact. By successfully branding yourself, you’ll in turn help brand your company. People associate you with your company, so the impression you make on them is extremely important. Whether you work for your own small business or for a large corporation, it’s important to remember that the way you present yourself is a strong reflection on your company. You want to ensure you are representing the company (and yourself) in the best way possible.
Your brand is what sets you a part from the competition. Your professional identity and your company’s image go hand in hand. Many times, your business card is the first impression potential customers will have of you and your company. Make it count! Contact EBC Printing to learn how we can help you design and print your business cards. We were recently voted #1 Commercial Printer by readers of Lehigh Valley Business!

EBC_lvb_awards_best_printer_small EBC_lvb_awards_signage_small

Quality is Key



High quality materials and thoughtful, interesting designs are the best way to stand out from your competition and make a meaningful first impression on consumers. Customers subconsciously make their purchasing decisions based on aesthetics. Therefore, design and packaging are of upmost importance. Enhance your brand’s image with great quality print materials. Ensure the image your putting out into the world is an accurate one.

It can be tempting to go the least expensive route possible when it comes to your printed marketing materials, signage, etc. Cutting corners is never worth it in the long run. Regardless of how low the cost, if it doesn’t make an impression, it’s essentially pointless. No matter how much you “save” using cheap materials, the result will undoubtedly be significantly lower ROI. It’s also a poor representation of your business. For example, if a mailer looks flimsy and boring, it will likely be tossed away without the prospective customer even glancing at it. No matter how inexpensive it was, that’s simply a waste of money.

Businesses need an array of materials printed regularly. These items represent both you and your business.

Common Printed Materials:
• Brochures
• Business cards
• Product Packaging
• Product sheets
• Manuals/Employee Handbooks
• Presentations
• Promo Products: See our promo page for tons of reasonably priced high quality  promotional  merchandise!

Best Printing in Lehigh Valley

Your choice of paper, color and design are the first way to make a big impression on the market. We offer the following paper, color and specialty effects options:

• Grayscale OR Full Color

Paper Options:
• Matte
• Gloss
• Uncoated
• Text
• Cover weight

Specialty effects:
• Die cutting: adds a very modern, interesting design element.
• Embossing: eye catching, 3 dimensional effect.
• Foil:  shiny, professional touch.
• Spot varnish: very sleek, modern approach. It’s understated yet makes a impact.

Embossing-stationery copy

Best Embossing for Printed Materials

Finishing like binding and coatings can also make a huge difference in the quality of your print materials and how your brand is perceived. At EBC Printing, we provide a variety of various options.

• UV Coating
• Laminating

• Coil (Spiral)
• Perfect Binding


Coil Binding Services

• 3 hole drilling
• Round cornering
• Perforation
• Creasing

To learn more about these different types of binding and finishing methods, contact EBC Printing at (610) 841-0786.

Your marketing materials and mailers shouldn’t be an afterthought. They possess the power to greatly influence consumers. Give them the careful consideration, time, effort and creativity they deserve. After all, your brand deserves that!

Building Long–Term Customer Relationships

Building and maintaining long-term relationships with customers is key to the success of any business. No matter the industry, investing your time and energy into repeat business is absolutely critical. Here’s our guide to building quality, long-term client relationships.

Seek first to understand
What do your customers want? Find out and cater to their needs, providing high-quality services tuned to individual needs! Don’t simply hear your customers, listen to them.

Keep your customer’s best interest at heart
If you want customer loyalty, remember the long term goals both sides maintain at every interaction. Always treat these goals with priority and respect, never relegating them to the realm of an obligation or hassle.

Engage customers
Communicate with customers regularly and consistently. Keep them informed of changes to your business or when issues arise. Honesty goes a long way, and every customer is deserving of the truth. When there are roadblocks, keep the customer informed, and of course, offer options for solutions.

Be your client’s trusted advisor
Going the extra mile to build long-term relationships means becoming a key resource for customers, someone that they both rely on and trust. Trust is critical! Honor deadlines, and always set realistic expectations for both your staff members and customers alike.

Show your appreciation
Reward loyal, long-term clients! Celebrate them as partners in your business. If you want continued success, you need to put forth the effort in retaining clients. Repeat business is typically the most lucrative! Everyone loves to be recognized and appreciated. Actively express appreciation, and value each ongoing business relationship.

Forget complacency 
Do not take your clients for granted. In today’s market, no company can afford the price of complacency. Whether it’s a rewards program or a special promotion, clients won’t forget it.

Genuine, trusting client relationships are the cornerstone of any successful business. At EBC Printing, it’s our number one priority. We strive for 100% customer satisfaction, no matter how big or small the project is. We’re always happy to answer any of your questions! Contact us at (610) 841-0786 or

Keep it Local for Enhanced Customer Service & A Stronger Community!

There’s endless benefits of supporting your local businesses. It improves the community and the lives of everyone in it. Here’s how:

It benefits you personally:

Local businesses provide a more personal customer service experience. As part of the same community, we are better matched to handle any customer’s needs with in-depth knowledge of the area based on local statistics, of which, we are a part of. We know our customers because we are your neighbors and friends. Our children go to the same schools, we shop at the same stores, and eat at the same restaurants. We are an integrated part of the community and we’re listening. It is for this reason that we are able to provide such rich customer services. Our services are uniquely tailored to each customer as the need arises, as fellow consumers living within the same area, we are deeply in tune with not only business trends but what the customer needs to succeed. Whenever you have questions or concerns you can be sure you’ll be dealing with a friendly face, not an automated machine or a third party answering service. This makes things much more convenient for you as a consumer because you’re not wasting time figuring out which 800 number to call, pressing 1 for English, pressing 3 for customer service, holding …you get the idea.

 It benefits the local economy and community: 

The more money spent on local business equates to a richer local economic state. This ensures that when companies allow each other to thrive by dealing with each other, not only do they each benefit but the community, as a whole grows, and becomes stronger together. Each local business supported feeds directly into the immediate economic state of that community, so dealing, even with one local business, further allows that community to thrive. Local businesses being able to serve one another works with such an ease of motion because they do utilize the each other’s strengths. This allows for simple things such as restocking and providing the proper assets for jobs to become a much more streamlined process all the while benefitting not only local business but the local economy as well. Local businesses are the cornerstone of any community, they are the passion that each individual community thrives from. Franchise stores and restaurants are fine, but without independently owned business, a community loses its unique sense of identity and stagnates within its own monotony.

Where you spend your money really matters! Next time you’re looking for a specific item or service, check out the shops and stores in your own neighborhood before running to a corporate chain. We know you won’t be disappointed!ebc_community blog