What message are you sending through color?
At EBC Printing, we believe in the power of color, especially when it comes to printing. It’s obvious just by looking at our logo, which shows a full spectrum of color!
The color scheme you choose for you business’s logo and printed materials tells a story about your company and can make a huge difference in how your brand is perceived. Color attracts, informs and engages your potential customers.
There are many misconceptions and outdated ideas about the psychology of color. Traditional “color symbolism” ideas should be considered with a grain of salt. For example, “yellow symbolizes happiness”, or “blue represents trust” isn’t always the case, depending on your brand and the application of color. Current research suggests color should be more about portraying your brand’s personality accurately, rather than trying to invoke certain emotions.
Color isn’t an exact science because perception can vary from person to person and is dependent on many personal factors. Our perception of color has been shaped by our own unique life experiences, cultural backgrounds and upbringing.
Here’s just a few of the things to think when choosing the color scheme for your printed materials:
Brand Personality- First, think about your product or service. Your colors should make sense to whatever product or service you are selling. If people don’t see the correlation of the brand color scheme to the product or service, they are less likely to trust your brand- therefore, less likely to make a purchase. Do you want customers to see your brand as sophisticated? Rugged? Sincere? Make sure your color choices fit with that desired personality.
Differentiation- Stand out from your competition! Colors should fit with your industry without blending in with your competitors.
Gender- Does your brand have a target gender? Men and women view certain colors differently. Make sure you take this into consideration.
EBC Printing can make sure your printed materials stand out from your competitors.
Let us bring life to your brochures, business cards, banners, direct mail pieces, and more. Contact our team today!