Monthly Archives: March 2016

The Right Paper Makes All The Difference

The next time you’re planning to have something printed, ask us about the possibilities. EBC Printing stocks a wide array of specialty paper in addition to the more common selections. Choosing a different type of paper is a nice way to take your print job to the next level.

Matte vs Gloss: Matte paper is usually the way to go. It is more subtle and is not shiny. It lets the design speak for itself. Glossy paper is fine for promotional materials or when a slick look is needed.

Paper Weight: A thicker paper is the right choice for things like business cards and invitations. Nothing is worse than a flimsy business card, while a thicker business card projects strength. A thicker paper is also good for brochures. Things like fliers, handbills and inserts are better suited to a lighter paper. In the printing business thickness is denoted by “pounds” For example 120 lb card stock is a thick stock.

Specialty paper: To really make your printed piece stand out specialty paper is the way to go. A linen paper gives a more classy look and feel. Anytime a textured paper is used in introduces another element to stimulate the senses – that of touch. There are also coated paper stocks that have a nice feel. At EBC Printing we have a wide variety to choose from and we can special order paper as well.

Colored Paper: If you’re on a tighter budget a great solution is to print black on colored paper. This adds color without having to print a full color job. Black ink on yellow paper is a great combination.

So before your next print job be sure to speak with one of our print specialists to explore all the paper possibilities! We can give you some suggestions and show you examples of what would work best with your job. Selecting different paper is a fun way to give your next print job a new twist

Achieving Success at Your Next Trade Show

Attending trade shows is an excellent way to build brand awareness, reach new customers and network with others in the field. Since they are a big investment you want to make sure your set up and materials are well thought out. EBC Printing can help you every step of the way.

Banner stands: A banner stand is an easy way to make a big impact. Our banner stands are easy to set up, durable and printed in vibrant color. When not at a trade show banner stands are great to set up in your lobby or conference room year round.

Promotional items: Everyone loves the free goodies at trade shows. Pick an item that is useful and has utility. Stress balls are popular. A really unique item is our “happy pen”

Printed materials: Handbills, business cards, brochures and fliers are an important and tangible take away. This services as a reference and reminder for someone to take action and contact you.

Table Throw: A branded table throw instantly makes your display look better and professional.

Design Tip: Keep the text and copy on your banner stand and signage to a minimum. People “look” at displays, but don’t “read” them.

Social Media: Make sure your social media links and handles are incorporated into the design. Trade shows are a great way to get page likes and followers on the spot.

Network: Take some time to check out the other booths and displays. This is a great opportunity to get ideas, do research and see what the competition is up to. Make some contacts and have conversations… you’ll learn a lot!

The team at EBC can help you with everything you need for your next trade show or expo. From design, to printing, to displays, EBC Printing has you covered! Call to set up an appointment to get a game plan together.